Why Choose E-cigarettes?

  • Public Health England found that e-cigarettes are at least 95% less harmful than traditional cigarettes.
  • Cancer Research UK reported that e-cigarette users inhaled 97% fewer cancer-causing chemicals than regular cigarette smokers following a study on cigarette and e-cigarette users.
  • The NHS research shows that there is no evidence of harm to others and for further information please click here.
  • ASH reported that 62% of ex-smokers have used e-cigarettes to quit smoking.
One of the main reasons people fail to quit is nicotine cravings. Nicotine is a highly addictive substance that many are dependent on. E-cigarettes are designed to provide a nicotine hit, similar to that of traditional cigarettes but carry far fewer toxins. E-cigarettes are fast becoming the number one nicotine replacement product (NRP) after being deemed twice as effective as NRT’s such as gum, lozenges, patches, inhalators and spray according to health officials.  

Can I Vape During Pregnancy?

The Challenge Group has produced an infographic designed to support conversations with pregnant women who smoke and are inquiring about electric cigarettes. It may be offered to women who are either currently using or considering using an e-cigarette to stay smoke-free during pregnancy. For further information please click here.

New to Vaping

Propylene Glycol (PG) and Vegetable Glycerin (VG) are the base ingredients for e-liquid. Both substances are frequently used in common household goods, cosmetics and medicines. PG is used to keep products moist while VG is used as a sweetener. Due to both ingredients being used in a variety of products they have both been researched. PG, in particular, has been researched since the 1940s and is deemed safe to inhale and swallow. Likewise, VG was studied by scientists who found it to be virtually non-toxic or irritating to the skin or digestive system.
This is normal - the sensation of vaping is quite different from smoking, but don't worry as this is temporary and will pass within a few days of starting vaping.
It is normal to get not only a dry mouth, but also a dry nose and throat. There are four main ingredients in e-liquid (three if your e-liquid is nicotine free), some of these ingredients are hygroscopic; this essentially means that they draw water to them and away from you! The more familiar you become with vaping, the less noticeable this is. To avoid this, drink the occasional extra glass of water when you start vaping.
You are attempting to change a habit that you may have had for years. Some people will pick up an e-cigarette and never touch a cigarette again. Others will slowly cut down over time. If you are craving a cigarette it might be that something needs adjusting; your e-liquid strength for example.
The first mistake people usually make is attempting to vape like a smoker. When you draw harder on a cigarette you get more smoke, this does not work when vaping - your e-cigarette needs time to produce vapour. A slow and steady draw will make a world of difference.
Smokers get their nicotine hit almost instantly; cigarettes have been tweaked over many years to ensure this happens. The nicotine hit from vaping takes slightly longer, but on the flip side, the satisfied feeling lasts longer. If you have had a vape and still feel that familiar craving, don't get frustrated, just wait a few minutes and you will be surprised how quickly you adapt.
Unlike a cigarette you can keep your e-cigarette with you all the time, happily taking a draw whenever you feel you need it. You can vape too much, just like you can smoke a cigarette too much. If this happens, you may experience some mild side effects such as a headache, mild nausea, or dizziness. If this happens, stop vaping and wait for these to pass. If it occurs every time you vape, the chances are your nicotine strength is too high and just needs to be lowered.

Tips and Advice

Whenever you install a new coil, you will want to make sure that you prime it before using it. Priming a coil will ensure that the wick in it is saturated with e-liquid prior to its first use. This substantially lowers the possibility of burning your wick or damaging your coil. To prime your coil, you will want to place 4-5 drops of e-liquid directly into the coil head.
As a rule of thumb, you will want to change your coil head when you notice the flavour or vapour production begins to taper off or if you start to notice a burnt or burning taste. It's recommended that you change your coil every 1-2 weeks. However, this does vary depending on how much you vape.
A tank is part of the device in which the coil and e-liquid sit. It's important to keep this clean and we suggest you thoroughly clean the tank once a month. Start by removing the coil and any O-rings, take time to check for wear and tear or cracks in the O-rings. If they are damaged, replace them. Clean your tank thoroughly using isopropyl alcohol or warm water to clean both the inside and out. Make sure to pay special attention to the threads (an old toothbrush can be helpful for this part). Be sure to wash your O-rings as well. Rinse it thoroughly, then rinse it again just to be sure there is no soap or residue left behind. Once your tank is completely dry, you are ready to reassemble and use it again. By keeping a clean coil in your tank and by keeping the tank itself clean and free of excess juice and debris you should have a trouble-free experience when using it.
If you are carrying a spare battery do not carry it in a pocket where you may have money and keys as there is a risk of it short-circuiting.  

Common Issues

Leaking tends to be caused by a burnt out or a flooded coil. Start with changing the coil & ensure this is positioned correctly & securely. If the problem continues, it could be due to a flooded coil, something that can be caused by unsuitable e-liquid. For instance, using high PG e-liquid in a sub-ohm device may cause leaking due to the thin consistency. Heat can also affect the consistency of e-liquid, causing it to thin. Avoid leaving your device in direct sunlight or warm spaces.
Have you activated the device by clicking the fire button 3-5 times? if that doesn't work then the battery might need charging. Alternatively, it could be that the coil needs changing or that they've been installed incorrectly. Coils should be finger tight and secure; however, over tightening can squash connections, affecting the performance of the device. If all of the above have been checked and the device still fails to fire, please contact the support team who will be able to assist you further.


  1. Press the button on the battery to make sure it is on. Most batteries are 5-clicks on and 5-clicks off.
  2. If it is still not working, try putting it on the charge until the light turns green, or fully charged.
  3. If your battery is on and fully charged but is still not working, open your tank and make sure your coil is tightened down all the way.
This is probably an issue with the coil. Either the coil is burnt out or you may have a faulty coil. Try changing the coil, if this does not solve the problem contact the seller. Please note that the cotton in a coil does burn out eventually and will need replacing, if you experience a burnt flavour then it is time for a new coil.
  1. First, check to make sure your coil is tightened down and that you are not missing any rubber seals or O-rings.
  2. A change in temperature and elevation can cause your tank to leak. Avoid leaving your device in direct sunlight and hot spaces.
  3. It may be that you are drawing too hard on your vaporiser, causing it to flood. All tanks and cartomizers have a central air passageway if e-liquid gets sucked into this passageway the tank will start gurgling and cause it to flood. To fix this problem, take your tank off the battery, hold a paper towel underneath the tank and blow down the mouthpiece to expel the excess e-liquid into the paper towel.
Most batteries have a 10 second time out and if you exceed the time that your device allows it will take time out and flash quickly. If it times out and then shuts off, it is because your battery is dead and needs to be charged. It is always a good idea to have a backup battery so you never have to worry about being without your device.
This varies depending on how often you vape. Most vapers will get 1-2 weeks out of their coil. Some may get more while others get less. This comes down to how much you vape. Those who vape a lot throughout the day will have to replace the coil more often.

How do I Report a Safety Concern about an E-cigarette?

There are two types of safety concerns associated with e-cigarettes:
  • A fault with an e-cigarette device that could make it unsafe to use.
  • Side-effects of using an e-cigarette that may affect the health of the user.
Report an Issue.